Choosing an email marketing tools is really a challenging task. Let me explain…
Some options are well known and very good but are expensive with lots of features that we may not be able to use. On the other hand, some options are just bad – there is a lack of important options which makes using it not a right decision. This is why you need to compensate with paid application, but one of them is definitely right.
With so many email service providers in the market, it can be difficult to find the right option for your business.
Keeping this in mind, we have compiled a list of some of the best email marketing tools that are perfect for your business.
The Top 7 Best Email Marketing platform Compared
If you are really serious about finding the right email marketing tool then you can take a quick look at all of our recommended email marketing services.
| Email Marketing Services | Best for | Free/Trial | Price | G2 Review |
|---|---|---|---|---|
| Brevo | Best for startup (budget-friendly) | Yes | $9 | ⭐4.5 |
| Hubspot | Businesses & marketers | Yes | $15 | ⭐4.4 |
| Mailchimp | Small businesses & individuals | Yes | $6.71 | ⭐4.3 |
| Aweber | Small businesses | 14-days free trial | $12.50 | ⭐4.2 |
| Constact Contact | Best email service for small businesses | 30-days free trial | $12 | ⭐4.1 |
| GetResponse | All size business | 30-days free trial | $15 | ⭐4.3 |
| Campaigner | Advanced email marketing | 30-days free trial | $59 | ⭐3.6 |
Brevo (Formerly Sendinblue)
Brevo, formerly known as Sendinblue, is a powerful and effective tool in the market for email marketing. Its specialty is that it provides all the features like email marketing, SMS campaigns, CRM, and automation on a single platform.
With a user-friendly interface, businesses can design attractive emails within minutes using templates or drug-and-drop. Additionally, you can schedule delivery times, segment audiences, and personalize content.
Brevo’s free plan is one of the unique features that allows the user to have unlimited contacts and send 300 emails daily. Although it’s limited for high-volume needs, it still has one of the most generous free plans on the market.
One major benefit is its multichannel (like SMS marketing, live chat, WhatsApp messaging and etc.) capability which goes beyond just email marketing tools. Whether it’s a small startup or an established brand, Bravo helps streamline communications, increase engagement, and drive conversions efficiently.
 |
| Pricing: Start at $8.08/month |
| Free plan/trial: Yes (300 email/days) |
| Key features: |
| 🔹50 + free email templates 🔹99% email delivery rates 🔹CMS and SMS marketing 🔹Audience segmentation and A/B testing 🔹Drag-and-drop email editor |
| Best for: Small and medium-sized business and budget-friendly |
✅ Pros of Brevo
- User-friendly Interface: Bravo’s tools are basic and accessible making it easy for users to use without the hassle of any coding knowledge.
- Affordable: It offers a generous free plan that allows for unlimited contacts.
- Rich features: Bravo includes several important features such as email automation, landing page building, live chat, and Facebook ads integration.
- Email builder and template customization: It makes it easy for users to create attractive and highly customizable emails using the drag-and-drop email builder and pre-designed templates.
- Good deliverability: Bravo is known for its good email deliverability which ensures that emails reach the customers’ inbox.
❌ Cons of Brevo
- Import issues: Some users have reported issues importing data.
- Support level restrictions: Phone and chat support are only available on higher plans, which could be a drawback for some users.
- Limited email templates: The email templates library may seem a bit basic and limited compared to its competitors.
Pricing
Brevo has a free plan for storing unlimited contacts and sending 300 emails/day while the starter plan is $8.08/month, which allows sending limited emails.
HubSpot
HubSpot is one of the most powerful email marketing tools that is being widely used worldwide. It becomes even more powerful when it is integrated with customer relations management (CRM). HubSpot is not just an email service but a complete solution for growing your business.
HubSpot has a lot of great email templates and using its drag and drop feature helps you design a great email in seconds without requiring any technical skills.
HubSpot’s CRM feature makes this unique. You can also take advantage of the feature to personalize emails based on subscriber data such as location, device type, or list segmentation. It offers all the advanced features with A/B testing and automation facilities that businesses need to grow.
HubSpot’s CRM is free to get started which makes it accessible for smaller businesses. However as you grow and need more advanced tools it gets quite expensive.
 |
| Pricing: Start at $15/month |
| Free Plan/Trial: Yes (2000/ emails/month) |
| Key Features: |
| 🔹Free CRM integration 🔹Email automation 🔹AI powered features 🔹A/B testing |
| Best for: Businesses and Marketers |
✅ Pros of HubSpot
- All-in-one platform: It provides all -in-one solutions of CRM, customer service, sales, and marketing at one place.
- User-friendly Interface: It’s easy to use, intuitive, and accessible for non-technical users.
- Free robust tool: Offers a powerful CRM to basic marketing, sales, and customer service.
- Scalability: Grow with your business. Solutions can be obtained for companies from startup to enterprise-level companies.
- A/B testing: Equipped with advanced services like automation, A/B testing and analytics.
❌ Cons of HubSpot
- High cost on scale: As your list and usage grows, upgraded services can become costly.
- Limited customization in the free plan: Limited customization options on free or lower-tier plans.
- Support limitations: Full customer support often requires a paid plan.
Pricing
HubSpot offers 2000 emails reach on its free plan and this includes CRM. Paid plans start at $15 per month, billed annually.
Mailchimp
In today’s digital world, email marketing is one of the most effective tools for digital marketers to reach customers. Mailchimp emerges as a top choice, especially for small businesses. It makes it easy for your users to connect with your audience and grow your brand with a user-friendly interface, powerful automation, and robust analytics.
The biggest feature of MailChimp is that it is an all-in-one platform. Apart from email, it also allows creating landing pages, social media advertisements and even postcards. The drag-and-drop builder makes designing emails simple while customizable templates save time and maintain brand consistency.
Automation is another big benefit, whether it’s a welcome series, abandonment card reminder, or a follow-up email based on a customer behavior, Mailchimp allows businesses to add their own views without constant manual input.
Additionally, its audience insights and reporting tools provide valuable data that helps businesses refine their strategy and maximize ROI. With a generous free plan, MailChimp makes creating professional emails accessible even for those on a limited budget.
For those looking to efficiently improve their digital marketing efforts, Mailchimp provides flexible, intuitive, and cost-effective solutions.
 |
| Pricing: Start at $9.17/month |
| Free Trial/Plan: Yes (500 subscriber and 1000 email per month) |
| Key features: |
| 🔹User-friendly interface 🔹Drag-and-drop email builder 🔹Audience segmentation and automation 🔹Integration with other platforms 🔹Free plan |
| Best for: Small Businesses and Individuals |
✅ Pros of Mailchimp
- User-friendly Interface: MailChimp is known for its ease of use and feature-rich features, making it accessible to both beginners and experienced users.
- Free plan: MailChimp offers a free plan with basic features, making it suitable for small businesses and personal use.
- Good email deliverability: MailChimp is known for its good email deliverability and ensures that emails reach the inbox easily instead of the spam folder.
- Wide range of features: It is equipped with many other features like email template, automation, A/B testing and analytics.
- Integration: Integrates with MailChimp 3rd party platforms including tools like CRM, e-commerce, social media, and analytics.
❌ Cons of Mailchimp
- Limited customization: It comes with automation features but advanced features are reserved for higher-tier plans.
- No free trial: MailChimp comes with a free plan, and it does not offer any free trial. The free plan is limited to certain limitations.
- Free plan restricted: Free plans always come with MailChimp branding.
Pricing
You get started with limited features with 50% off on Mailchimp Essential plan ($4.46/month for 12 months). If your business has less than 500 contacts, then try Mailchimp basic free plan.
AWeber
AWeber email marketing tools are used with reliability by people all over the world. It helps businesses and entrepreneurs to connect with their audience effectively. Known for its user-friendly interface and strong automation, AWeber enables its users to create and send professional emails without requiring advanced skills.
One of the powerful features of AWeber that makes it unique is Auto-responder. This feature allows users to set up automated email sequencing to nurture leads, add new subscribers and increase sales.
AWeber has analytics and reporting tools that provide valuable insights into open rates, click-through rates, and subscriber engagement. So that users can refine their strategies for better results.
Overall, AWeber is a reliable and comprehensive solution for businesses who want to expand their visitors, improve their engagement, and drive revenue through effective email. It is especially preferred by small businesses, solopreneurs, and content creators.
 |
| Pricing: $12.50/month |
| Free Plan/Trial: 14-days free trial |
| Key Features: |
| 🔹Drag-and-drop builder 🔹AI writing assistant 🔹RSS triggered emails 🔹Email automation 🔹Mobile editor 🔹Behavior automation |
| Best for: Small businesses |
✅Pros of AWeber
- User-friendly interface: Generally, this platform is easy to use which is suitable for beginners.
- Ton of features: AWeber offers lots of features including automated emails, landing page builder, list segmentation etc all in one platform.
- Good customer support: It offers its customers a comprehensive support that help to resolution via live chat, email, and phone.
- Free plan: The free plan provides access to some limited features which are ideal for startups and small businesses.
- Integration: AWeber integrates with various popular platforms allowing you to integrate many important apps like Shopify, WordPress, PayPal etc.
❌ Cons of AWeber
- Limitation for Free plan: The free plan comes with some terms and conditions like limited subscribers number and email sending limits.
- No free trial: AWeber does not offer a free trial period which makes it difficult for users to fully assess the platform’s features before subscribing.
- High cost and scale: AWeber’s prices get more expensive as you grow your subscriber list, especially when you consider the unlimited plans.
Pricing
AWeber free plan offers basic features with lots of limitations features. As you progress, there is a need to upgrade the plan, starting at $12.50 per month.
Constant Contact
Constant Contact is a widely used email marketing tool, especially for small businesses and startups. It is one of the favorite tools for both beginners and experienced marketers because of its intuitive interface and powerful features.
With Constant Contact, users can easy to create a professional looking email using an easily customizable template or drag-and-drop editor. However, formatting can be tricky when several images are used. But its error checking feature is amazing, helping you avoid common mistakes like forgotten placeholder text and links.
The platform supports list management, automation, and tracking that helps users schedule emails and send them to targeted audiences. A/B testing, contact segmentation, and integration with popular apps like Shopify, WooCommerce, WordPress, and Salesforce become easy.
Beyond email, Constant Contact also provides tools for social media posting, event marketing, surveys and even website building, which makes it a comprehensive digital marketing suite.
 |
| Pricing: $12/month |
| Free Plan/Trial: 30-days free trial |
| Key Features: |
| 🔹Drag-and-drop email editor 🔹Automation drip campaigns 🔹A/B testing for subject lines 🔹Social media posting and reporting 🔹Integration with popular tools 🔹Event creation and promotion |
| Best for: Best email service for small businesses |
✅Pros of Constant Contact
- Easy to use: Constant Contact is considered easy to use, especially for beginners, as it comes with a customizable user interface and intuitive features.
- Drag-and-drop email builder: Constant Contact’s visual drag-and-drop email builder makes it easy for users to without any technical knowledge to create professional emails.
- A/B testing: With the help of this tool, you can A/B testing the subject lines of emails as well as its design and content.
- Analysis facility: In addition to viewing basic metrics like click and open rate, you can also see more advanced analytics like a heatmap view of your emails.
- Excellent customer support: Advanced customer support services such as live chat, phone, email and seminars are available 24 hours a day and 7 days a week.
❌Cons of Constant Contact
- Customization restriction: You get lots of templates here, but customizing forms and landing pages can be restrictive.
- 24/7 support not available: Continuous support is available only from Monday to Saturday during varying hours.
- Some limited Lite plan: for taking on bigger business you would have to go for standard or premium scheme which are more expensive than the light scheme.
Pricing
Constant Contact offers a 30-day free trial (no credit card required) while paid plans start at $12/month month.
GetRespose
In today’s competitive digital landscape, having a reliable marketing automation platform is crucial – that’s where GetResponse comes in. GetResponse is an all-in-one marketing solution designed to streamline communications, increase engagement, and drive conversion for all types of businesses.
Using its drag-and-drop editor, you can create attractive emails, segmentation of audience for targeted campaigns, and track performance through analysis. It goes beyond emails and includes tools for creating landing pages, webinar, sales funnel, and even one-on-one marketing.
Automation workflow in digital marketing is an essential process that allows customers to set behavior-based tasks, like welcome email or card abandonment follow-ups.
Additionally, integration with popular platforms like Shopify, PayPal, and WordPress further strengthen its capabilities.
Whether you’re a small business owner, content creator, or digital marketing professional, GetResponse email marketing tools helps you connect with your audience effectively.
 |
| Pricing: $15.68/month |
| Free Plan/Trial: 30-day free trial |
| Key Features: |
| 🔹Landing page builder 🔹Email marketing automation 🔹Integration other tool 🔹24/7 customer support 🔹Send-time optimization |
| Best for: Businesses of all sizes |
✅ Pros of GetRespose
- User-friendly email editor: GetResponse has an accessible and simple interface which makes creating emails a breeze, even if the user is a beginner.
- Free plan: GetResponse offers a free plan for up to 500 contacts, allowing users to test the tool at no cost.
- Automation: It provides you with automation features for email sequencing and workflow to help you grow your business.
- Webinar: GetResponse provides tools to host and manage webinars that can be tailored to increase brand awareness.
❌ Cons of GetRespose
- Complex interface: Some users may find the dashboard complicated and may take some time to learn.
- No free reports: The free plan does not include reporting features, which may limit data analysis capabilities.
- Lack of SMS marketing: Sans Marketing is not available on all plans, one has to opt for higher plan (Enterprise) to avail the benefit.
Pricing
GetResponse starter plan costs $15.58 per month for 1000 subscribers.
Campaigner
Compaigner email marketing tools are one of the most advanced solutions out there. It allows you to connect with your audience in a meaningful way, with an emphasis on several key features such as automation, segmentation, and analytics.
Its easy workflow builder allows users to easily create workflows such as welcome series, cart abandonment, rearrangement campaigns, etc. Not only this, it integrates email and SMS in a single platform so that you never miss out on reaching your customers.
The Campaigner customization options are really amazing, allowing you to set up advanced personalisation like geolocation, purchasing behavior, and dynamic content.
In addition, the platform also offers A/B testing and deep reporting tools that allow businesses to track campaign performance and adapt their strategies. With features like the drag-and-drop email builder and responsive templates, creating professional emails is fast and easy.
Whether you’re a small business or a large enterprise, the Compaigner provides flexible features create effective email campaigns for all types of businesses.
 |
| Pricing: $59/month |
| Free plan/trial: |
| Key features: |
| 🔹Email marketing automation 🔹Segmentation for target audience 🔹Content & design testing 🔹Abandon cart emails 🔹Full Email editor |
| Best for: Advanced email marketing |
✅ Pros of Campaigner
- Campaign creation: Campaigner allows users to create both email marketing and SMS campaigns.
- User-friendly Interface: Its drag-and-drop builder and numerous email templates make the platform even more user-friendly.
- Schedule and automation: The ability to schedule campaigns to be sent at specific times and triggered by events.
- Analytics: Reporting tools to monitor campaign performance including metrics like open rates, click-through rates, conversion, and engagement.
- Integration: Ability to integrate other marketing platforms and CRM system.
❌ Cons of Camaigner
- Advanced features costly: Not all features are available on all plans, advanced features such as dynamic content may require additional payment.
- User interface and learning curve: Complex automation can be overwhelmed to beginners.
- Credit card required for free trial: Campaigner require a credit card to sign up for the free trial, which can be a deterrent for new users.
Pricing
Starter plans starting at $59/month are suitable for small businesses while Essential and Advanced plans start at $179/month and $649/month.
Final Thought: Best Email Marketing Tools
Choosing the right email marketing tools can be a profitable deal for your business. With so many options, it’s important to make decisions that align with your goals, budget, and ease of use. Here are some important things you need to check to make the right choice:
1. Identify Your Needs and Goals:
Try to understand your email marketing objective whether you want to increase sales, leads or customer loyalty. Once you understand your goals, you’ll need to use the tools to work that best align with your business.
For example, if you are a small business, then a tool with strong automation or templates will be suitable for you, whereas larger enterprises will require advanced analytics or segmentation.
2. Select Easy to Use
Identify tools that you can quickly understand and begin using effectively. Look for a platform whose interface offers clean and intuitive navigation. Consider a tool with a drag-and-drop email builder, pre-designed templates, and simple workflow—especially if you don’t have time for complicated things.
3. Checking Custom Options
Personalized email presentations provide a better experience. So choose a tool that allows you to segment your audience based on behavior, interests, and demographics. The ability to customize templates or create emails from scratch will help you create a more engaging experience for your subscribers.
4. Consider Integration Capabilities
Seamless integration with other tools like CRM, e-commerce platforms, or social media accounts is important to streamline your email marketing efforts. Make sure email marketing tools can connect with existing tech stack to ensure smooth data flow and automation.
5. Analyze Reporting and Analytics
A good email marketing tool should provide detailed information about your performance. Look for a platform that provides metrics like open rates, click-through rates, bounce rates or conversion tracking. This data will be crucial in refining your strategies and ensuring your emails get results
By adopting these tips, you will be ready to make an informed decision that will set your email marketing strategy on the right track. Choose wisely and let your efforts be successful.
